Making HIV tests friendly and accessible for everyone
OURA system is designed to create a comprehensive, stress-free, home oral HIV testing experience with a focus on sustainability.
How can we make a single-use HIV test more friendly, not only for users but also the environment?
Summer 2015 | 14 weeks
Knowing is everything
In U.S., 50,000 people are infected with HIV each year and 1 in 8 people are unaware of their infection. By 2030, It is predicted that AIDS will become the world’s most burdensome disease.
Knowing HIV status is the best way to take action in order to prevent further infection as well as start treatment.
A full-circle system that cares about you
OURA's system helps users to find the location where they can get OURA test kit, and complete the test with ease and clarity. OURA also reminds users to test regularly to stay in the loop.
One of the benefits of OURA is that you can test your condition without hassle as soon as you decide to do so. Compared to the current system, OURA reduces the time and effort for users.
Everything you need to know about your condition
When you want to know your condition, OURA app will help guide you to locations where you can receive the test kit, step-by-step instructions, and a list of local resources. Users can also discreetly order the kit online in case they can't visit to the locations physically.
Locate nearby dispensers
List of local resources
Instant access to HIV test
An OURA dispenser is located and managed at various public spaces. Inspired by a condom dispenser, it allows people to have instant access to the test kit. Through increased accessibility, it will help to reduce the number of transmitted HIV virus cases by people who don't know they have it.
The moment you need it, it's always there for you.
HIV testing made easy
OURA test kit is designed to enable users to complete the test without confusion or pain. From the moment of opening to waiting for the result, every interaction is carefully considered to offer a stress-free testing experience.
All steps on one page
Every step is clearly articulated and organized. Being able to see all steps at once give testers a sense of context that reduces emotional burden. No more flipping through thick manuals! In order to reach majority of the users, OURA manual is printed in both English and Spanish.
Radically reduced waste
As a single-use product, OURA dramatically reduces the use of materials and is much friendlier for the environment than a benchmark product in the market. In order to reduce the waste for this single-use product, I examined the life cycle of the product from the beginning to the end. Full lifecycle analysis charts for both benchmark product and OURA were created to assess the environmental impacts like energy, waste and emission from material extraction to disposal.
Please check the Life Cycle Analysis below for details.
BEHIND THE SCENES
How did I get to the solution?
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Firsthand Experience & Findings
In order to investigate the user experience of the benchmark product, I decided to test myself and observe what kind of difficulties I experienced during the process.
Over packaging for a single-use product:
The benchmark product comes with many small packages as well as a big white container made of high-impact polystyrene.
Overly complicated process & descriptions:
In every step, lots of information is given to users through manuals to make sure they do it right. However, it ironically makes otherwise simple tasks complicated and overwhelming with so many instructions one after another. As a result, users can’t feel certain if they did it right during the process.
From a pop-open cap that makes users worry to spill the solution inside to non-intuitive results ( i.e. two lines mean..negative? or positive? ), the process contains small pain points that accumulate and hinder the smooth user experience.
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Understanding Users' Voices
Due to the limited access to people who are willing to talk about their HIV testing experience, I read 232 Amazon reviews ( 06.15.15 ) to have different points of view on the product, and categorized pros and cons based on the frequency of the comments. People repeatedly mentioned its discreetness and how favorable it is while over packaging was pointed out negatively.
Input from an expert
To have professional input on the project, I interviewed the director of client services from one of the largest non-profit AIDS service organization in U.S. located in Downtown Los Angeles.
On current in-home HIV tests...